Musika mutsva unogadzira indasitiri "inogoneka masheya"

“Three children policy” zvakaipisisa, nokuti indasitiri yezvipfeko zvevana pasina mubvunzo mashoko akanaka.Kubva pakaitwa mutemo we "mwana mumwe chete wevana vaviri" muna 2013 uye kuzadzikiswa kwe "comprehensive two- child policy" muna 2016, mhuri dzakawanda dzakawedzera mari yadzinoshandisa pakushandisa kwevana, uye indasitiri yembatya dzevana yekuChina yatanga kugadzirwa. kuputika kukura.Kuferefeta kunoratidza, sechinhu chikuru chekushandiswa kwe "mushure memakore makumi mapfumbamwe neshanu", "95 mushure" vabereki, mumapfekero evana mashandisirwo embatya akaverengera 20% yemari yese yekushandisa pamba, pamwe nechizvarwa chitsva chevabereki pesvedzero yekushandisa pfungwa yekuvandudza, remangwana sekuuya kwe "vana vaviri, vana vatatu", nokuda kwezvipfeko zvevana mutengi kushandiswa kwekuwedzera maitiro kuchaita kuti kukurumidza kukura kwemusika wezvipfeko zvevana.

“Three children policy” vachimhara, vana chiremba veindasitiri yembatya vakati tarisiro iyi inogona kutarisirwa.Lin Haoliang, Mutungamiri weJinfa Labi Materia & Baby Articles Co., Ltd., akataura kuti pari zvino, kuenderera mberi nekusimudzira mhando yezvigadzirwa nemasevhisi uye kuvandudza ruzivo rwekushandisa ndiyo kiyi yekutarisana nemakwikwi emusika, pamwe nekiyi kune. kushanda kwenguva refu kweMaternity brand vagadziri.Muchikamu chekutanga chegore rino, Blonde Rabbi akaziva mari yose ye62.824 mamiriyoni yuan, kusvika 19.8% gore negore;Mambure purofiti yakadzoserwa kuna amai yaive 6.839 miriyoni yuan, yakakwira 812.7% gore pagore.

Shenzhen Ann chanel co., LTD., akati mumwe mukuru ane makambani ane hukama achawedzera kutsvagisa uye dhizaini yevana vanopfeka brand "chanel Annil Ann", panguva imwecheteyo, kuwedzera uye optimization yemutsara wechigadzirwa kuchave nemazvo uye nenguva. kuwedzera kwechigadzirwa, mabhureki anozivikanwa anoshandira pamwe nemukana wemusika, kuitira kuti vazive iyo brand yakabatana uye yekudyidzana kusimudzira.Sebhizimusi rinotungamira kumusoro, Arnell agara ari pamberi peindasitiri yezvigadzirwa zvemaamai nevana, uye anga achingogara achigadzira pakupera kwechigadzirwa, achitungamira kusimudzira kwemhando yepamusoro indasitiri.Muchikamu chekutanga chegore rino, Anneil akawana mari yose ye62.824,300 yuan, gore negore kukura kwe19.80%;Ziva purofiti ye6,839,400 yuan kuna amai.Kambani iyi inotarisirwa kuona purofiti inoenderana nevaridzi vekambani yakanyorwa kubva munaNdira kusvika Chikumi 2021 yemamiriyoni gumi nemasere kusvika pamamiriyoni makumi maviri nemanomwe eyuan, kuwedzera kwegore negore kwe71.77% kusvika 157.66%.

Pasi pekukura kukuru kwezvipfeko zvevana, indasitiri inowanzova netarisiro pamusoro pemikana yeindasitiri yese cheni yekupfeka kwevana.Zvinoenderana nedata rakaburitswa neEuromonitor Consulting, chiyero chemusika wekupfeka kwevana veChina muna 2020 chingangoita 229.2 bhiriyoni yuan, inotarisirwa kuchengetedza kukura nekukurumidza mumakore mashanu anotevera, uye chiyero chemusika wekupfeka kwevana unotarisirwa kusvika. 473.8 bhiriyoni yuan muna 2025. Kuzarurwa kwakadzama kwe“mutemo wevana vatatu” kuchawedzera kukurudzira kudiwa kwembatya dzevana.

Pamberi peiyi keke hombe, kutaura zvazviri, Anta, Li Ning, 361 madhigirii, Xtep uye mamwe makuru emitambo mhando dzemitambo dzakatotanga kuita bhizinesi rekupfeka kwevana.Pakati pavo, Anta ine chikamu chepamusoro chekutengesa kubva kune zvipfeko zvevana, nemhando huru Anta inoverengera inosvika makumi maviri nenomwe muzana, uye imwe huru brand Fila inoverengera inosvika gumi muzana.Uye zvakare, Anta akawanawo yevana kupfeka brand Xiao Xiao Niu muna 2017, kutanga nzira yemhando dzakawanda mumusika wekupfeka wevana.Iyo 361 inokura zvishoma nezvishoma mumakore mashoma apfuura, inoisawo tariro huru kubhizinesi rembatya dzevana.Nhamba dzinoratidza kuti muna 2020, bhizinesi rekupfeka kwevana rakapa 18.4 muzana yemari ye361 Degrees.Ding Wu, purezidhendi we361 madhigirii, akati zvipfeko zvevana zvichava nemukana wakakura kwazvo uye zvinofanirwa kuchengetedza-refu-madhijitari kukura.Indiro zvakare inobatsira boka kuti risimbe uye rikure.