Pazero o 'clock munaJune 1st, iyo yepakati-gore yekusimudzira chiitiko icho chakafanopiswa kwenguva yakareba pamapuratifomu e-commerce akadai seTmall neJingdong akatanga zviri pamutemo.Pakangotanga chiitiko ichi, chakakonzera kufarira kwekushandisa kwevanetizens, uye iyo data yakaisa rekodhi nyowani.

Mangwanani-ngwanani, iyo yepamutemo microblog yeJingdong yakaburitsa "zvakanaka kutanga" pazuva rekutanga renhau.Sekureva kwaJD, panguva ye "618 uye 18th anniversary mhemberero" muna 2021, kukura kwekutengesa kwenhamba huru yemhando yakapfuura zvinotarisirwa.

Nechikamu, nyowani, FMCG, nharembozha, dhijitari, amai uye mucheche, mushonga, kuchengetwa kwemunhu, zvizorwa zverunako uye mamwe mapoka ekutengesa brand akaita pundutso, kutendeuka kwese kweJingdong supermarket kwakawedzera nekanopfuura ka7 kana zvichienzaniswa neamwechete. nguva gore rapfuura, Jingdong kutsva kwekuchinja kwakawedzera ne156%.Panyaya yemhando yezvipfeko, huwandu hwekutengeserana hwemhando dzinopfuura zana dzeKA brand dzakawedzera nekanopfuura ka2 kana zvichienzaniswa nenguva imwe chete gore rapfuura, uye huwandu hwekutengesa kweanopfuura makumi maviri emhando dzevagadziri hwakawedzera nekanopfuura kagumi kana zvichienzaniswa nenguva imwe chete yapfuura. gore.

Pakati pavo, iyo yemitambo yenyika tide brand general performance inoshamisira, iyo yose inotengeswa yakawedzera nekanopfuura ka4, pakati peiyo mabhureki matatu ane yakanyanya kukura ndiLi Ning, Anta uye 361 °;Iyo inonyanya kufarirwa single product Anta KT splash 2 generation basketball shoes, Li Ning Candelong casual shoes turnover yakawedzera neinopfuura 720% gore pagore.

Muawa yekutanga yaJune 1, kutengesa kwezvipfeko zveumbozha uye zvishongedzo zvakawedzera 113%, shangu neshangu 220%, uye mabhegi nemasutukesi 82%, gore negore.

Chiitiko chegore negore che618 chakaremerwa nechisimba chekushandisa kwevatengi vazhinji.Pasi pemashure ekusimudzirwa kwezvinhu pa-e-commerce platform, kudiwa kwekushandisa kwezvipfeko kunoramba kuchiputika.

Kunyangwe muJingdong, e-commerce chikuva "chinonyanya kutarisana nemidziyo yemumba yedhijitari", maitiro ekukura kwembatya anokurudzira zvikuru, kubva izvo zvisiri kunetsa kuona mukana wemusika wechikamu chezvipfeko.

Kubva muna Chivabvu 24, mune Tmall 618 pre-sale kutengeswa chiitiko, chipfeko chemukati brand Ubras yakasarudzwa zvakabudirira seimwe yepamusoro gumi pre-kutengesa kweawa imwe yekutengeserana huwandu.Kunyangwe pasisina data repamutemo parizvino, hazvina kuoma kuverenga kuita kwese kwechikamu chezvipfeko, chinova chikamu chakakosha paTaobao neTmall.

Kunyanya, muchikwata chezvipfeko, mafungu enyika inzvimbo iri pachena inoshandiswa inopisa.Kubudirira kwaAnta naLi Ning papuratifomu yeJD.com chiratidzo kune chizvarwa chechidiki cherutsigiro rwevatengi kune zvigadzirwa zveGuochao.Mukuwedzera, Douyin, iyo yakapinda 618 kekutanga gore rino, ichatangawo basa rinokosha rinonzi "Sangana neNew National Tide" musi waJune 11. Mucheka wakadhindwa hanfu, t-shirts puppet yemumvuri, matehwe akagadzirwa nemaoko akavezwa mabhegi maduku. uye mamwe masikirwo etsika eNational Tide anozove akanakisa zvigadzirwa zveichi chiitiko.

Mumakore achangopfuura, kufarirwa kwemafashoni enyika kwakawedzera uye kuzvida-kufarira kushandiswa kwemaitiro kwakawedzera.Kudiwa kwevatengi kwefashoni yenyika, fashoni yevagadziri uye zvinhu zveumbozha kuri kuwedzera.Idzi inhau dzakanaka dzemhando dzepamba.Iko kushanduka kwekushandisa zvido zvechizvarwa chidiki chevatengi pasina mubvunzo kuchava simba rekufambisa rekuvandudza kwavo.Mabhureki embatya dzemumba anofanirwa kutora mukana weiyo maitiro kuvandudza uye kuhwina musika nezvigadzirwa zveese fashoni uye zvemhando.